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05 May 2017

INGREDIENT SPOTLIGHT: IMMORTELLE

The Anti-Ageing regimen restores a youthful lustre to dry, brittle and ageing hair: largely in part due to its powerhouse ingredients including the enchanting Immortelle!

Immortelle, or Helichrysum Stoechas Flower Extract, is found in our YOUNG.AGAIN treatment oil, and is a perennial that is known for its use in anti-ageing products, particularly due to its antioxidant properties.

Its Latin name, Helichrysum, meaning ‘sun gold’, describes its golden petals and its ability to thrive and flower through various weather conditions including drought and strong winds.

This everlasting plant is native to Spain and Portugal, and can be seen lining the hills and slopes in both countries.

In YOUNG.AGAIN, Immortelle works to protect the hair from damage in conjunction with several other key ingredients including Burdock Root Extract, Safflower Seed Oil, and Sugar Cane Extracts.

Best of all, the Immortelle used in YOUNG.AGAIN is certified organic, furthering our stance on ‘The Choices We Make’.

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